The effects of a global pandemic can be overwhelming on our professional and personal lives. But as humans we are adaptable. During the months of lockdown and self-isolation we have been, in fact, possibly writing a new future. But how do we keep up with the times and adjust to our “new normal” whilst still networking and making sales? We can help with some of the steps that you can take to re-think your marketing plans in light of coronavirus, and make decisions on how to move forward in these unprecedented times. 

A poster that is well-designed catches the attention of it’s target audience and informs them of an action. Visually pleasing and easy readability go hand in hand to create a poster that conveys a message and appeals to the emotions of the target audience. Don’t be caught out by common mistakes when it comes to designing posters. Read my top tips below. 

How are you preparing for your return to business and return to interacting with customers and clients? As more businesses open up, we are going to need clear communication on how to socially distance and keep safe in work environments. For staff and for customers. We all want to keep other safe. 

 

We’ve been open during the coronavirus lockdown, so we have plenty of first-hand experience of managing a busy work environment. Organising the logistics of staff working in this environment and keeping them safe has been our number one priority. 

Let's start with a simple, yet undeniable truth; in the 21st century our world is more digitalised than ever. Perception against truth is that paper is out, screen is in. So consequently you may find yourself asking "Do I need a traditional paper based business card?" with a staggering 88% of business cards thrown away you may find yourself asking if they are still relevant. But the answer is yes, even in today's world most businesses still use business cards and there's good reason for it too. 

Exhibitions are a big calendar event of the year for most businesses whether through hiring a space as a delegate or attending to meet delegates. They provide good opportunities to network away from traditional networking events, to meet people from further afield and to perhaps meet people in industries you wouldn’t usually meet. 

 

With that in mind, it’s so important to be prepared for your next exhibition which might just be a few months away. Take a look at our advice on preparing for your next exhibition whether it is your first or your hundredth. 

As thoughts turn to the New Year, important dates and events coming up in 2020 come to mind. Most of us would have been in the situation, searching through our phone calendars or googling for upcoming bank holiday weekends or even what day Christmas falls on this year. But what if you could be the person they think of when searching. Printed calendars are a great gift to give to clients to remind them of your brand and show your professionalism through design. Printed calendars can come as wall calendars or desk calendars and in different sizes to suit yours and their needs. 

The most common question we get asked is about sizes for different promotional material. Our customers want to know what size their promotional material should be when designing it themselves using software such as InDesign, Illustrator, Photoshop or Quark. 

Did you know that when asked for a survey 4 out of 5 business owners say professional printing 

helps them stand out? This highlights the continuing importance of print marketing for growing your 

business. Online marketing and print marketing are both parts of a strong marketing strategy. Online 

marketing does increase your presence in the digital world but by combining the two together you 

can meet your customers wherever they are. 

With less than 100 days to go until Christmas it will come around quicker than we expect. It’s a very busy time of the year for many businesses with lots of products and services being sold. So, it’s a good time to start thinking about your promotional efforts to let customers know what you have and how it will benefit them, whether that be a drinks offer, a discount on a pet grooming service or a workwear clothing offer. 

Having a good quality finish on your print, paper and ink are very important but in order to achieve the look the design is just as important and quite often overlooked. 

There’s a lot of time and effort that needs to go into designing, and when designing you have to think about the additional elements such as how the reader will read it, how it grabs people’s attention, and how informative it is. Research suggests that on average, we are exposed to 362 ads per day (not including brand exposures) of which only 3 per cent will make an impression. So, in total just twelve ads a day that actually engage us. Also, you have to think of the user themselves and whether they are text or visual based as this will play a large part in the way it is designed.