How We Can Help Your Business with Print Media
Posted on 27th August 2019 at 10:22
Having a good quality finish on your print, paper and ink are very important but in order to achieve the look the design is just as important and quite often overlooked.
There’s a lot of time and effort that needs to go into designing, and when designing you have to think about the additional elements such as how the reader will read it, how it grabs people’s attention, and how informative it is. Research suggests that on average, we are exposed to 362 ads per day (not including brand exposures) of which only 3 per cent will make an impression. So, in total just twelve ads a day that actually engage us. Also, you have to think of the user themselves and whether they are text or visual based as this will play a large part in the way it is designed.
When designing your flyers, business cards or promotional material there’s many free apps out there of which you can take advantage of such as Canva. These are useful tools, but they do come with their limitations, the most notable is the lack of guides to carefully place images and text on the page. Your eye is one of the most powerful tools and perception is everything. Have you ever been in a room aware that something isn’t level but not necessarily knowing what, this is the same thing when on print media.
Unaligned text or imagery can make printed material hard to look at and when it’s hard to look at it doesn’t become memorised. It’s also the same for the type of print you’re wishing to create, business cards, flyers, roll-up banners, table toppers, posters and strut cards all require a unique approach to branding that gives you a similar sense of feel but adjusted to canvas space.
Even though free apps have their place and should be used for quick designs that aren’t intended for a mass audience nothing can truly replace a competent designer. Understanding the benefit of a great design we have an in-house experienced designer who works across a multitude of packages including InDesign, Illustrator, Photoshop, and other print-based packages such as Quark.
When taking on a project we start by learning more about what you need and how you want it to look, then we use our experience of understanding your market to carefully design your spectacular printed material. We aim to make sure that your printed material is eye catching, memorable and highlights your professionalism as a business or organisation because making sure your professionalism is displayed across all the printed material that you distribute is key. So, whether you have an image in mind or you are open to a blank canvas please get in touch and allow us to create the flair and design you’re looking for.
At The City Press Leeds Ltd we pride ourselves on being able to offer excellent service from the smallest up to the largest UK business or organisation. We believe that we provide amongst the best prices in the UK that offer design, print and free delivery to one UK address, coupled with a rapid turnaround - all for one price. To find out more about what we can do for you call us on 0113 278 4286 or send us an email to speak to one of our team.
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