Posted on 27th August 2019 at 10:22
Having a good quality finish on your print, paper and ink are very important but in order to achieve the look the design is just as important and quite often overlooked.
There’s a lot of time and effort that needs to go into designing, and when designing you have to think about the additional elements such as how the reader will read it, how it grabs people’s attention, and how informative it is. Research suggests that on average, we are exposed to 362 ads per day (not including brand exposures) of which only 3 per cent will make an impression. So, in total just twelve ads a day that actually engage us. Also, you have to think of the user themselves and whether they are text or visual based as this will play a large part in the way it is designed.